Digital Marketing Specialist

Position Overview:

Specific Responsibilities:

Assist in creating, curating, and posting engaging content across selected social media channels to drive web site referrals, audience growth, engagement and facility patient admissions.
Manage and execute paid digital media campaigns, which may include social media, display, OTT, CTV, and other digital channels.
Manage digital online business directory listings for each of our facilities.
Manage the marketing content approval process with our internal leadership and external stakeholders.
Monitor and report on digital marketing tactics and web analytics.
Manage and update our content calendar
Aid in managing RCA’s online brand reputation management
Create, proofread, and edit copy for various marketing channels
Incorporate tracking mechanisms in all digital marketing relates activities.

Education and Experience:

2+ years of digital marketing experience
Understanding of social media platforms for strategic communication and marketing purposes.
Strong project management abilities.
Self-starter with meticulous attention to detail; strong QA and troubleshooting skills

Knowledge of SEO principles
Experience using marketing analytics tools (e.g. Google Analytics), SEO tools (e.g. SEMRush), and Social Media tools

Excellent communication and cross-functional relationship management skills
Driven and a self-starter with a high-level of strategic / critical thinking skills complimented by a creative mindset.
Must have strong proofreading, copywriting, copy editing, and grammar skills
Must have superior interpersonal skills; ability to get along with diverse personalities; tactful, mature, flexible, compassionate

Must have sound understanding of standard concepts, practices, procedures, regulations and compliance within the Marketing, Communications, and Public Relations environment
Must have excellent communication skills in English, both verbal and written
Must have strong proofreading, copywriting, copy editing, and grammar skills
Must have strong project management skills with demonstrated ability to manage projects from inception to completion
Must have advanced skills in MS Office, including Excel, Word, and Powerpoint
Must be able to work in a team environment, with strong collaborative skills
Must have superior interpersonal skills; ability to get along with diverse personalities; tactful, mature, flexible, compassionate
Must have ability to understand all business processes within the Credit Union
Must be detail oriented and well organized, with the ability to manage multiple projects simultaneously
Must be able to complete all assignments with minimal supervision
Must be flexible and able to shift resources and priorities as required